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Performance marketing

Turn budget into enquiries.

Paid campaigns on Meta, Google and LinkedIn, built around leads and sales.

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Performance marketing at Twointwo

4 services in this division.

Paid media managed against clear goals: who to reach, what to say, what a lead is worth and where the next rupee should go.

Meta ads (Facebook and Instagram) visual

Meta ads (Facebook and Instagram)

Reach the right people.

Facebook and Instagram campaigns built for leads and sales.

  • Facebook and Instagram campaign setup
  • Lead generation and sales campaigns
  • Retargeting and audience segmentation
  • Creative testing and A/B experiments
  • Pixel and conversion-event configuration
  • Budget pacing and campaign optimisation
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Google Ads and YouTube ads visual

Google Ads and YouTube ads

Be there when they search.

Search, display, shopping and YouTube campaigns tuned for conversions.

  • Search advertising
  • Display campaigns
  • YouTube video campaigns
  • Shopping campaigns where applicable
  • Keyword and negative-keyword management
  • Remarketing and conversion optimisation
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LinkedIn ads and B2B lead generation visual

LinkedIn ads and B2B lead generation

Reach decision-makers.

B2B targeting, lead forms and account-based campaigns on LinkedIn.

  • B2B audience targeting
  • Sponsored content and lead forms
  • Account-based advertising
  • Retargeting and website audiences
  • Lead magnet promotion
  • Campaign funnel analysis
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Lead generation and conversion funnels visual

Lead generation and conversion funnels

Make enquiries predictable.

End-to-end funnels that capture, route and convert leads.

  • Lead acquisition strategy
  • Landing page and lead-form planning
  • Lead magnets and offer development
  • Funnel and retargeting design
  • CRM handoff and lead routing
  • Conversion testing
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Works best combined.

Pair it with landing pages and tracking so every click lands on a page built to convert, and with CRM so no lead goes cold after the form.

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Performance marketing with the other Twointwo divisions

Ready to talk about performance?

Tell us what you want to grow.

Share a few details and we will come back with a clear first recommendation. Brand ki baat karein?